(Advertise with this motherfucker right here!)
FoxNews – Hollywood’s hottest may get paid hundreds of thousands of dollars to plug a product over Twitter or Facebook, but according to a new study released Wednesday, people are more influenced by the opinion of a blogger (yes, just a regular human being) when it comes to learning more about products or making a purchase. “There is a definite trend we’ve seen where people trust the opinion of a regular person, we trust any person force more than any corporate force when it comes to getting advice and recommendations,” Elisa Camahort Page, co-founder and COO of BlogHer told FOX411’s Pop Tarts column. “Experience can now be seen as expertise.” And personal branding and marketing guru Dan Schawbel said it simply comes to the fact that the average American can’t identify with Tinseltown types. “Most Americans can’t relate to celebrities because they themselves aren’t rich, famous and powerful. Instead, Americans can cling to people like them who might also have a blog that interests them. Normal people are much more relatable than celebrities,” he explained. “Celebrities haven’t lost clout but there are new influencers that consumers trust that are gaining clout faster than celebrities.” “With celebrities it is a double-edged sword, they now have all these tools to interact with people and they can cross over and become the relatable ‘person that I know,’ but our expectation of transparency has changed,” Camahort Page added. “People do notice when a celebrity has a million followers but they’re only following 48 people and they’re all other celebrities, or when you @reply to someone 80 times and they never once respond. Therefore they aren’t really engaging. Celebrities have a huge opportunity to control their own persona, but it also opens them up to disappoint fans too.”
By the common man, for the common man! Viva La Stool!
PS – I wouldnt be surprised if straw hats are the hot new summer accessory
PPS – Yes, I only own one bathing suit that fits me.