Baltimore Sun — A year after the Maryland Jockey Club encouraged Baltimore to get its “Preak” on with a feather-ruffling advertising campaign for last year’s Preakness party, event organizers are turning to a spokes-centaur named “Kegasus” to generate interest in the 2011 Preakness Infield Fest, which is May 21 at Pimlico Race Course. The Maryland Jockey Club announced today in a press release the launch of this year’s InfieldFest campaign, “The Legend of Kegasus,” which centers on a mythical creature that is half-horse and half-man — and a full-on “party manimal,” according to the release. Kegasus will be the voice of the campaign in all advertisements for television, radio and on the Internet, including YouTube and Twitter. “In order to reach our highly targeted younger demographic, we have realized we need to go where they go and do what they do,” MJC president Tom Chuckas said in the release. “By launching a robust social media presence and appearing at downtown bars, Kegasus will have the opportunity to interact directly with his fans and get them excited about this year’s InfieldFest.” Because nothing gets horse racing fans and party-goers excited like a shirtless guy in half of a horse costume. “Kegasus speaks directly to our InfieldFest demographic with his no-nonsense personality and total embodiment of a good time,” Chuckas said. We’ll see how many Baltimoreans want to “Be Legendary” at the 2011 InfieldFest, which features a concert headlined by Bruno Mars and Train and the return of unlimited beer at a set fee.
Well you know what speaks directly to having a good time at the Preakness? Not this fucking thing! Yeah, degenerates, frat dudes and gay Greek mythology. That’s fucking gold! How did it take them 135 years to come up with that combination? I would’ve rather they converted to polytrack than have Kegasus as the mascot of the Preakness. You know who has mascots? The Mets. But not even the Mets marketing department even on their worst day could come up with a half man, half horse blowing a conch shell. I mean I can’t figure out if that’s supposed to be Jesus Christ on the horse or Kenny Powers? And what is this Bruno Mars shit? I don’t give a crap about Bruno Mars. Train is cool, I’m okay with them.
Vote 1 for good idea, vote 10 for worse than polytrack