Atlantic – There are lots of statistics you could break out to illustrate the growing power of women in the economy. But if numbers don’t do it for you, then just look at what’s going on at Hooters. After five years of falling sales, the restaurant chain is trying to revamp its fortunes by easing up on its unreconstructed frat-boy image and appealing more to female customers, all without ditching the waitresses parading around in skimpy t-shirts and shorts. Sound like a tough sell? I think so. But according to Bloomberg Businessweek, CEO Terry Marks believes that by tweaking the menu with more salads and fresher ingredients, lightening up the beach shack decor, and adding space for a bit of nightlife, the company can at least make its franchises an acceptable destination for more wives and girlfriends. As of now, about two-thirds of their patrons are guys.
This will work. I’m sure that lots of guys will have no problem bringing their wives and girlfriends to Hooters. I mean they go there for the great food, right? It’s not like the sole purpose of the place is to flirt with scantily clad waitresses, watch sports and bitch about your wives and girlfriends. Nobody does that. People go for top quality food in a comfortable setting, and what female wouldn’t want to join her man at a place like that?
Ladies, wouldn’t a big basket of chicken wings and a cold beer be great while your boyfriend stares at tits and asses and contemplates a way to breakup with you? It won’t be weird or anything when the chick with double-D’s flirts with your boyfriend directly in front of your face while taking his drink order. Girls love that kind of stuff. I’ve never heard of a woman being territorial, have you? Of course not.
So guys, grab your ladies, cause Hooters is going dyke!