Daily Beast – No Doubt’s latest video, “Looking Hot,” the second single from their comeback record, Push and Shove, their first in 11 years, was yanked after just a few days online. The label didn’t make them do it—Stefani and the band pulled it of their own accord. The problem? It depicted No Doubt in a scenario not seen since 1960s-era Westerns. Some members of the multicultural group were on the cowboy side—drummer Adrian Young wore a Lone Ranger–style mask, and two members, Gabe McNair and Stephen Bradley, both African-American, played gunslingers. And others, like Stefani and guitarist Tony Kanai, were hyper-stylized Native Americans—or in un-PC speak, Indians. The video features a party in a saloon, teepees (yes, really), a gunfight, smoke signals, and the band dancing outside around a fire. But, the video primarily seems to be a venue for Stefani to parade around in a series of sexy Native American–inspired outfits—fringe, feathers, and all—while looking, yes, hot. November is Native American History Month. True story. After getting considerable pressure from Native Americans on Twitter, Facebook, and YouTube (according to the website Indian Country, the video had accrued 800 dislikes), the band pulled the clip. Shortly thereafter, the band posted a comment on its website stating, in part, “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. ”
Thats it? I’ve been hearing about this video all week. I expected to see the band marching on the Trail of Tears with dead Indians all over the place. I thought we’d see Gwen Stefani get scalped and a bunch of Geronimos jumping around saying “HI AH WA THA!” and “We smoke-um peace pipe!” Maybe the band plays inside a casino while they smoke tax free, illegal cigarettes. Nope, just people dressed up like Cowboys and Indians singing and dancing. That video was like the least offensive thing I’ve ever seen. I mean it was a complete piece of shit. But far from offensive.
Bottom line there’s like 45 Native Americans left on this planet. You think they’d take any publicity they can get. Gwen Stefani wants to have a pow wow in a teepee and call herself Chief Sitting Bull then I say you let her do it. We’re down to the Last of the Mohicans so next year if you dont want Native American Month to fucking suck I say you guys should lighten up.