Public Health Group Wants Gatorade To Pull Their Jordan Flu Game Ad Because It Promotes Dangerous Behavior
USA Today – A health group wants to make it clear that Gatorade is not a wonder drug and Michael Jordan is not a superhero. The Public Health Advocacy Institute is asking the U.S. government to pull a Gatorade ad that implies that Jordan overcame the flu during a 1997 playoff game with help from the energy drink. The group believes the ad encourages young athletes to participate in dangerous behavior. “The Jordan Ad openly promotes engaging in vigorous physical activity while suffering from a very high fever, in Jordan’s case 103 degrees,” the institute said in a letter dated May 8 to the U.S. Federal Trade Commission. “It is a generally recognized safety principle that teens and even professional athletes suffering from a severe fever and flu-like symptoms should not engage in vigorous physical activity.” PepsiCo, the parent company for Gatorade, had no comment on the letter.
I heard this story on Boomer and Carton this morning and I got up and went and bought a cup of coffee just so that I could take a sip of it and spit it out all over the fucking place. Its nauseating. Disgusting. The Jordan Flu Game is one of the best sports moments of the past 25 years. Fuck, its one of the best sports moments of all time. Its was the single best competitive moment from arguably the best athlete ever. It brought the most cutthroat competitor to the brink of tears. This ad is one of the best motivators for young athletes ever. Its the embodiment of perseverance and dedication. Teaches you to never let anything stop you from achieving your goal. But instead we’re gonna turn this into yet another “this is too dangerous for kids” saga. When you have the flu you should drink plenty of fluids and just lay in bed! Don’t ever power through adversity for something you want, kids! Don’t strive for greatness unless your body temperature is exactly 98.6 degrees!
Maybe next time Gatorade will just make a 30 second spot of some fat unathletic 15 year old sitting in bed with snot running down his face saying electrolytes are good for you when you’re sick. That will really inspire people.