CBSVictor Cruz is underpaid — he knows it, and surely the Giants know it. The star wide receiver is looking for a bump from the $540,000 he’ll earn this season. Cruz, who hasn’t been shy about his contract status, stayed true to his word and showed up to training camp on time this summer. But make no mistake, the Giants’ good soldier wants to sign his name to a new deal — this season. Cruz will become a restricted free agent after this season. He set a franchise record with 1,536 receiving yards in last year’s championship campaign. He hasn’t slowed down. The 25-year-old has 50 receptions for 627 yards and seven touchdowns in 2012. Former NFL offensive lineman Ross Tucker said Wednesday that Cruz should think about playing hardball with New York. “Victor Cruz should consider sitting out until he gets a new deal,” the player-turned-analyst tweeted. “$285K for next 9 weeks not worth injury risk.” Such a move — unimaginable from the affable Paterson, N.J., native — would send shock waves across the Tri-State area. “I love this team, I love this organization,” Cruz told WFAN. “I want to, God willing, one day retire a Giant.”

I tweeted yesterday about how a blog on Victor Cruz and his contract status was unnecessary – but then I realized the reason WHY it’s unnecessary is what’s blogworthy. So let’s take a minute to point out why Giants fans aren’t worried about losing arguably the best receiver in the NFL outside of freaks like Megatron and AJ Green. It’s simple, actually. The New York Giants are an exemplary franchise, from top to bottom. Professional. Classy. From Mara & Tisch down to every last Big Blue fan in New York, Jersey and…OK, too far.

My point is, this isn’t the Jets or Eagles. They don’t play games or cater to a media circus, and everyone that’s a part of the Giants’ organization buys into that (except Weatherford & his cold tub video, but punters don’t count). So there’s no concern of free agency interfering with the production of Cruz or his team a la DeSean Jackson. Obviously he’s underpaid – especially in comparison to overhyped players like Santonio Holmes ($7.75 mil guaranteed) & D-Jax ($10 mil signing bonus) who have Brinks trucks dumping piles of dough in their driveways this year when they’ve barely even sniffed Cruz’s level of production thus far. Of course a deal will get done. Of course it won’t wait until the off-season so other teams can drive his price up. Besides his stat lines, he’s cut from the ‘feel-good story/role model’ mold. And the motherfuckin’ salsa? That’s enough marketing power to have him practically pay for his own contract.

“I want to, God willing, one day retire a Giant.” What kid from Paterson, NJ with a Super Bowl ring running routes for an elite QB in his prime wouldn’t? No-brainer for both sides and a non-story for all the media sharks like this douche Ross Tucker suggesting a mid-season holdout. Wrong NY team, dummy.